How did I not know about these??
bwahahahaha! Dayum. As tacky as they are, again, I must give kudos to the Nascar marketing talking heads for again targeting and hooking a unique demographic. This is going to appeal to the middle age women & the teenage girls. Two groups who wouldn’t automatically go to a race, but who would now show interest, and feed the money machine.
Actually, if you look at a lot of the commercials, they are usually centered around a woman or a group of women swooning over <insert Nascar driver name here> This in turn translates to $$$ for said sponsor, as the women, buying into the fantasy, thus goes out and buys the product (or suggests her hubby do so)
Even the ones targeting men, have some overzealous fan seemingly with a man crush on the driver.
It’s almost petty to make fun of it, cause you know damn well if we thought of it first, and it was working to bring money and awareness to the series, then by golly we’d be standing on the hilltops shouting about our brilliance.