I just got finished registering for the 2013 Canadian International Auto Show, which takes place next February.
It went something like this. (totally paraphrased by moi)
Dear Person we value!
Since you attended our event last year, and we value your presence and coverage, we want to make it as easy as possible for you to attend our event again this year. Yes, it’s over 2 months away, but we want get the pre-registration of our valued regulars completed before moving on to new attendees, so WE are reaching out to YOU to make you feel special and entice you to attend again.
So here is an invite with a link to your profile with all that info you filled out previously, which we saved in a handy database. Please verify that your info is still correct and then click to answer these four easy questions so we can assure you have everything you need when you get here.
Why yes, you can do it right on your cell phone.
Oh, you’re done! Great! now we’re going to send you a confirmation immediately and then mail you your credential so you’re good to hit the ground running on media day.
There you go. One event locked and loaded. Confirmed. In the calendar, no questions marks, no “tentative pending approval”.
This got me thinking, as I have been spending the morning mapping out my 2013 season schedule. There are two events that do this “pre-approval” every year, without fail. The Autoshow and the Indy 500. I love how easy it is, and I love how it takes all of the guess work out of my schedule and my planning.
This would be such a GREAT and SIMPLE thing for all of the races on the circuit to do, especially for those of us that cover the entire season every year.
Here’s how easy: Continue reading